Design that moves people.
Erik Mendoza — Senior Art Director & Creative Designer
10+ years crafting national brand campaigns, identity systems, and digital experiences for brands like USAA and the NFL. I turn complex briefs into work that lands — from concept through production. Based in San Antonio, TX.
My Portfolio
10+ years of national brand campaigns — print, digital, OOH, and experiential
About Me
Senior Leader — Creative Design
I'm a Senior Art Director with 10+ years of experience turning complex briefs into campaigns that actually land. Most of my career has been at USAA — leading design across national brand campaigns, digital platforms, co-branded NFL partnerships, and large-scale experiential activations — while staying hands-on from concept sketches all the way through final production.
I care about work that earns attention and earns trust. Whether it's a centennial identity system, a personalized email campaign, or a sweepstakes that runs across every channel, I bring the same focus: clear thinking, strong craft, and a bias toward getting it done right.
Key Skills & Tools
Core Design
- Art Direction
- UI/UX Design
- Web & Mobile Design
- Print Design
- Human-Centered Design
- Accessibility (WCAG)
- Wireframing & Prototyping
- Information Architecture
Marketing & Strategy
- Integrated Marketing
- Brand Management
- Hispanic & International Marketing
- Digital & Video Advertising
- Social Media Management
- Creative Strategy
- Consumer & Market Research
- Content Management
Software
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe After Effects
- Adobe Audition
- InVision Studio
- Sketch / Craft
- Blender / Cinema 4D
Languages & Code
- English & Spanish
- HTML5 & CSS3
- JavaScript & jQuery
- PHP & Python
- WordPress
- Asana & Adobe Workfront
- SAFe & Agile
- Microsoft Office / SharePoint
Work Experience
Creative Designer
USAA — San Antonio, TX
Responsible for creating and executing marketing strategies for national brand campaigns across print, digital, video, and outdoor channels. Developed and maintained responsive web pages and email marketing initiatives while ensuring ongoing stewardship, consistency, and updates to the USAA brand.
- Produced digital video and motion graphics for social media, internal communications, and advertising campaigns, driving measurable growth in brand awareness.
- Directed data-informed marketing efforts across national campaigns, achieving consistent year-over-year gains in engagement among core demographics.
- Led cross-functional collaboration on national campaigns and co-branding partnerships with third-party affiliates.
- Led UI/UX design and redesign efforts for web and mobile applications using Human-Centered Design principles.
- Redesigned web pages to meet WCAG accessibility guidelines, improving usability across the board.
- Designed wireframes and interactive prototypes, establishing standardized templates that increased workflow efficiency.
Jr. Art Director
McGarryBowen — San Antonio, TX
Managed and developed a wide range of social media content including digital ads, animated web banners, online promotions, and video-based media, alongside physical print projects such as posters, billboards, in-store displays, and vehicle wraps.
- Used advertising analytics to plan, launch, and optimize targeted marketing campaigns.
- Developed concepts and storyboards for advertisements across web, print, radio, and television.
- Created visual mockups and prototypes for client demonstrations and pitches.
- Developed and enforced creative style guidelines to maintain brand consistency for clients.
Graphic Design Intern
Bromley Communications — San Antonio, TX
Managed and developed social media content across formats including digital ads, animated web banners, and video-based advertising. Contributed to rebranding initiatives and participated in strategic planning sessions with clients.
- Designed print and digital marketing collateral to support integrated campaigns.
- Created digital web banners for online and mobile advertising campaigns.
- Researched concepts and developed storyboards for broadcast television commercials.
BFA in Graphic Design, Minor in Marketing
University of the Incarnate Word — San Antonio, TX
Get In Touch
Have a project in mind? Let's work together
Contact Information
Feel free to reach out through any of these channels. I'll get back to you as soon as possible!
Location
San Antonio, TX